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1 list marketing
марк. маркетинг рассылочных списков (действия владельца рассылочного списка или его агента по распространению списков среди покупателей)See: -
2 marketing
сущ.1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional
See:cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)marketing director — маркетинговый директор, директор по маркетингу
marketing expert — маркетинговый эксперт, эксперт в области маркетинга
marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга
Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?
Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.
ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world
See:affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation3) торг. покупка продуктов (как правило, на рынке), закупка провизииI could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.
See:4) потр., редк. предметы торговли; купленные товары [продукты\]See:
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маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.* * *. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .* * *маркетинг’процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании -
3 list manager
1) марк. менеджер по рассылочным спискам, управляющий рассылочными списками (лицо или организация, осуществляющая распространение рассылочных списков)See:2) марк. менеджер по рассылочным спискам (лицо, ответственное за поддержание списка в рабочем состоянии)3) комп. менеджер (рассылочных) списков (программа для обработки, позволяющая удалять и обновлять записи, искать дублирующиеся записи и производить другие подобные операции по поддержанию списков в рабочем состоянии)Syn: -
4 marketing
noun ((the study of) the processes by which anything may be sold: He is in charge of marketing; (also adjective) marketing methods.) marketing
marketing /'marketin/ sustantivo masculino marketing ' marketing' also found in these entries: Spanish: comercialización - mercadeo - mercadotecnia - propaganda - publicidad English: department - marketing - demonstrate - jingle - mailing list - out - packaging - saturationtr['mɑːkɪtɪŋ]1 marketing nombre masculino, mercadotecnian.• comercialización s.f.• marketing s.m.• mercadotecnia (Economía) s.f.• venta s.f.'mɑːrkətɪŋ, 'mɑːkɪtɪŋ ['mɑːkɪtɪŋ]1.N márketing m, mercadotecnia f2.CPDmarketing agreement N — acuerdo m de comercialización
marketing department N — departamento f de márketing
marketing director N — jefe(-a) m / f de márketing
marketing manager N — director(a) m / f de márketing
marketing mix N — marketing mix m
marketing plan N — plan m de comercialización
marketing strategy N — estrategia f de comercialización
* * *['mɑːrkətɪŋ, 'mɑːkɪtɪŋ] -
5 marketing list
A group of accounts contacts or leads who are identified through their demographics as people or businesses who might be the most receptive to a campaign. For example to introduce a new product you can create a marketing list of accounts that have previously purchased similar products and send them brochures about the new product. -
6 List Council
орг.марк., амер. Совет по рассылочным спискам* (организация в Ассоциации прямого маркетинга, защищающая интересы тех членов ассоциации, которые работают преимущественно с рассылочными списками)See: -
7 List Builder
"An online service for your marketing campaign that allows you to acquire and manage e-mail lists, and to track the results." -
8 list of strategic goods
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9 mailing list
MARKETING liste f de publipostage -
10 mailing list
связь, марк. рассылочный [адресный\] список, список адресов (для рассылки) (список имен и адресов лиц, обладающих общими интересами, демографическими данными, состоящих в одних организациях и т. п.; используется для массовой рассылки какой-л. информации рекламного характера)Syn:list 2), address listSee:mailing list manager, direct mail advertising, direct marketing, list house, list compiler, list owner, list buyer, list rental, direct mail advertising, blanket mailing, bulk mail, zip code omission
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список рассылки: список имен и адресов существующих и потенциальных клиентов; такие списки создаются в процессе работы или покупаются на стороне.* * *лист фамилий и адресов, используемый при прямой рассылке торговой рекламы, рассылке рекламной информации, сборе средств и т. п. -
11 permission marketing
E-comany form of online direct marketing that involves gaining each recipient’s permission. This type of marketing typically involves sending promotional material via e-mail to an opt-in list of subscribers. The term was popularized by business author Seth Godin, who wrote Permission Marketing (1999). -
12 mailing list
tr['meɪlɪŋlɪst]1 lista de correo, lista de distribución* * * -
13 contact list
HRa list of people created for the purpose of networking, job searching, and marketing and selling products and services.Someone wanting to expand and develop their contact list should seek to do so both inside and outside the organization they work for. Joining professional associations and volunteering for committees are good ways of doing this. Building relationships can take time, and it is better to do this before going to someone for help. It is also important that the relationships are reciprocal; someone building a contact list should think about what they can offer to their contacts, as well as what their contacts can do for them.A contact list should cover three basic types of network: the personal (friends, family, church, local community), the professional (current and former colleagues, supervisors, teachers, customers, consultants, members of professional organizations), and the work life network (executive recruiters, college placement officers, career counselors). A good system is needed for keeping track of these contacts, their details (including personal information), and any correspondence with them. Keeping in regular contact with them is vital, and finding ways to thank them for their help will ensure good future relations. -
14 mailing list
Mktgthe names and addresses of a particular group of people compiled for marketing purposes. A mailing list may be compiled internally or bought or rented from an outside agency, and can be used for advertising, fundraising, news releases, or for direct mail or a mailshot. A mailing list is usually compiled for a selected group using one or more criteria, such as men between the ages of 25 and 30. -
15 e-mail mailing list
E-coma marketing technique particularly suited to discussing complex topics over a period of time. Members can be drawn from anywhere in the world, and come together to share information and experience on a particular theme or subject area. It works as follows: a moderator compiles a list of e-mail addresses for possible members, and mails them with the theme for discussion. People then join up, via e-mail or Web form. The moderator invites contributions, which are duly published by email; subscribers then react to the initial publication with their opinions and feedback. A selection of these reactions is published in the next e-mail sent out—and so on. If successful, a feedback and opinion loop is created, with new topics being introduced as older topics have received sufficient discussion. -
16 Microsoft List Builder
"An online service for your marketing campaign that allows you to acquire and manage e-mail lists, and to track the results." -
17 direct marketing
Розничная продажа или реклама товара с выходом непосредственно на потенциального покупателя, для чего используются такие средства, как почта (в том числе электронная), телефон, визиты агента по продаже и т.п. В последнее время методы прямого маркетинга значительно усовершенствовались; возникли новые способы общения с клиентами, например, "телемаркетинг" [telemarketing] - предоставление покупателю возможности пользоваться бесплатными телефонными номерами [ toll-free number], создание специальных "магазинных телеканалов" [shopping channel], позволяющих сначала увидеть товар, сразу заказать его по телефону и оплатить с помощью кредитной карточки [ credit card]. Большую роль в этом сыграло распространение компьютерных баз данных потенциальных покупателей [ mailing list], классифицированных по уровню доходов, интересам, роду занятий и т.п.English-Russian dictionary of regional studies > direct marketing
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18 price-list for goods
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19 mailing
mailing ['meɪlɪŋ]∎ our prices are correct up to the time of mailing nos prix sont valables au moment où nous vous les adressons∎ to do or send a mailing faire un mailing►► mailing address adresse f postale;Marketing mailing card carte f de publicité;∎ are you on our mailing list? est-ce que vous êtes sur notre fichier?;Marketing mailing shot mailing m, publipostage m;∎ to do or send a mailing shot faire un mailing -
20 mailing
COMPUTING (mailshot) publipostage m, mailing m;∎ to do or send a mailing faire un mailingmailing card carte f de publicité;∎ are you on our mailing list? est-ce que vous êtes dans notre fichier?;mailing shot publipostage, mailing;∎ to do or send a mailing shot faire un mailing
См. также в других словарях:
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